Idea #74710432
Sunday, February 1st, 2009 at 1:07 amUtilities Turn Their Customers Green, With Envy - NYTimes.com
Customers who scored high earned two smiley faces on their statements. “Good” conservation got a single smiley face. Customers like Mr. Dyer, whose energy use put him in the “below average” category, got frowns, but the utility stopped using them after a few customers got upset.
