From The New York Times: Branding Comes Early in Filmmaking Process More writers and producers are cutting branding deals before the movie is cast or the script is fully shaped. Manufacturers can stipulate that a clothing label must be tried on “in a positive manner,” or candy or hamburgers have to be eaten “judiciously.” A liquor company might sponsor a film only if there is no underage drinking or if the bar where its product is served is chic rather than seedy. http://s.nyt.com/u/HKa