Web 2.0: How Wachovia justified wikis, blogs, others | The Industry Standard

Having trouble justifying to your company’s top brass why you should make investments in internal Web 2.0 tools such as blogs, wikis and social networks? If so, take notes from Pete Fields, senior vice president of the Charleston, N.C-based bank’s e-commerce division. This morning at the Enterprise 2.0 Conference, he unveiled the business case he made to Wachovia’s top executives on Enterprise 2.0 technologies’ value. His major selling points included enterprise 2.0 tools’ ability to connect a geographically disparate workforce, increase employee collaboration, capture critical knowledge from retiring Baby Boomers, and promote Generation Y’s engagement.