LIVE Rupert Murdoch At D (NWS) - Silicon Alley Insider

You changed your mind on that, right? “When I saw how much money was involved,” yes, I did. 1.1 M subs paying $100 a year, and I think they should pay $150. It has value. Rich people in Florida love it. They have to read it. “They have nothing else to do.” We can definitely extract much more for our content than we’re getting. We have 2,000 excellent journalists, and we have to be able to get more money for their work. Journal copy touched or edited by 8.3 people. “That’s ridiculous”. Stories get too long, and people don’t have time for it. Can do it in half the space. Walt’s column, though - that’s perfect. Average WSJ sub brings us $125 a year. NYT closer to $500. There’s a lot of room for us to grow. Journal aiming at NYT, getting broader. Worried about diluting the brand? I think it can be better in finance, and it will be. But we will add to that general and international news. People don’t understand: It’s important for businessmen to know what’s going on in the world. DC buro doing a good job, but we have to other buros contributing — we have to cover major national news, and international news.