Online stores offering tailor-made services - SiliconValley.com

An increasing number of retailers have distinguished themselves from the pack by giving users a little something extra beyond intuitive navigation and easy checkout. One shopping service, for example, sends periodic e-mails alerting customers to sales of brands they pre-select as favorites. Another retailer offers an “online stylist” who can answer questions before a purchase. A Web site specializing in gifts is toying with a Facebook application that lets “friends” see your wish list for ideas of what to give that person on birthdays and holidays.