Micro Persuasion: The Hyperconnected vs. 84% of Everyone Else on Earth
The first piece of research from Parks Associates (via Dwight Silverman and CNET) reveals that one-fifth of all U.S. heads-of-household have never used e-mail. Based on the conversations I had in Europe this past week, this is even more pronounced outside the US where high mobile penetration makes things a bit more complicated to track. Meanwhile, a separate white paper from IDC/Nortel (via Jackie Huba) - this one spanning 17 countries - found that 16% of the information workforce is already “Hyperconnected” and that another 36% will be joining us soon. Definitely download the PDF. It’s an interesting read.




