Wired News - AP News

Web site technology is expensive, Freed said, but the payback is significant. The same survey showed that highly satisfied online banking customers are 31 percent more likely to buy additional services from the bank and 54 percent more likely to recommend the bank to others. So as banks wrangle with a deteriorating credit climate and huge mortgage-related losses, they will need to keep investing in their Web sites to hold onto their customers. “If banks don’t evolve with the latest and greatest technology … they’ll fall behind again. It’s not something where they can rest on their laurels,” Freed said. “Banks should not only look at themselves and their peers, but look at other industries.”