BMW Turns to the Web for Its 1-Series - New York Times

The online elements of the 1-Series campaign include letting members of Facebook, the social-networking Web site, design virtual cars and send them to Facebook friends; buying dominant positions, known as take-overs, on the home pages of msn.com and yahoo.com; posting video clips on YouTube; and developing a microsite devoted to the 1-Series (bmwusa.com/new1).