Put a Patent on That Pleat

Meanwhile, some labels are trying to outmaneuver the pirates. Copycat designs often show up in stores within weeks of a fashion show, while the authentic clothes don’t arrive for months. Halston, which is owned by movie mogul Harvey Weinstein, is one of those pushing to make its catwalk fashions available right away, on the online retail site Net-a-Porter.com, in hopes that shoppers will choose immediate gratification over price savings. Weitzman and others are making some of their couture designs a little more haute so pirates can’t rip them off at all. For his spring collection, Weitzman created unusually shaped heels for a $299 shoe called the Bowden-Wedge. He is also experimenting with materials such as titanium and steel, which he says are too expensive for the knockoff artists. If they try something cheaper, like painted wood, the heels will snap. “I used to make whimsical and outrageous shoes for display only,” Weitzman says. “For the first time, they’re becoming part of sellable footwear.”