Is Facebook Playing Favorites With App Developers?

Facebook has taken steps to limit application spam numerous times in the past - a hard cap of 20/day to a variable rate that takes into account the rate of declines by recipients. So when developers noticed that CBS seems to be playing by different rules than everyone else they were understandably irate. CBS’ March Madness facebook application, which is being promoted as “The Official Tournament Brackets On Facebook,” allows users to invite up to 100 friends per day.