Techdirt: How 'Free' Has Even More Value Than People Think It Should

Ariely ran more similar experiments (economist Tyler Cowen wrote about one recently) and found that again and again people overpay for free. … That has enormous implications for the promotional value of “free.” If you’re using it that way, it actually increases the value relative to other things, despite the myth some people still have that if something is “free” it means it has no value.