YouTubes Traffic Continues to Snowball - Bits - Technology - New York Times Blog

network effects are helping YouTube outperform the growth of the overall market for online video, which itself is growing at a rapid clip. In September, Google sites accounted for 28.3 percent of all videos watched online, according to comScore. By November, Google’s share had grown by another 3 percentage points, to 31.3 percent, comScore said in a report Thursday. Google’s nearest rival, Fox Interactive Media, which includes MySpace, accounted for just 4.4 percent of the market.