MediaShift . Digging Deeper::Traditional Media Ready to Elevate the Conversation Online -- with Moderation | PBS

major media companies are no longer arguing over whether they should have comments under stories or blogs; instead, the debate is about how they should moderate them and even highlight the best ones in eye-catching editorial spaces. Many sites are embracing the concept of “news as a conversation,” and trying to create active conversations among reporters, editors and readers online.