Success without ads | CNET News.com

For a decade, however, Consumer Reports has charged Internet readers the same price as print subscribers, currently $26 a year (or $5.99 for a month’s online access or $45 a year to get the magazine both in print and on the Web). While the rest of the industry sees print readers as more valuable—because advertisers do—Consumer Reports actually makes more money from readers on its Web site, because it avoids printing, trucking, and mailing costs.