Virtual Water - a double-sided poster visualizing the water footprint of products and nations

Based on the data gathered by Hoeckstra et al. in their study »Water Footprint of Nations« German designer Timm Kekeritz created this double-sided poster. One side visualizes the water footprint of selected nations, emphasizing the im- and export of virtual water. The other side shows the virtual water content of selected foods and commodities.
The design itself is minimalistic - using silhouettes and typography only. The fonts used are TheSans and TheSerif by Berlin-based Dutch type designer Luc(as) de Groot. The printed version also shows water drops in a shiny finish, emphasizing the virtual character of the water contained in our everyday goods.