Web Videos Audience Likes 2.7 Minutes at a Time - Bits - Technology - New York Times Blog

ComScore, which measures consumer Internet habits, reported today that 75 percent of Internet users in the United States watch an average of three hours of online video a month. The average online video duration was 2.7 minutes (which, if you do the math, is a couple of videos a day, many of which no doubt scrape the bottom of the blender of content).