November 2010
4 posts
When Campaigns Manipulate Social Media - Jared... →
Truthy, a research project devoted to tracking the spread of memes online. Named after Stephen Colbert’s from-the-gut “truthiness,” the Truthy team uses an algorithm based on election-specific keywords and mood indicators — a type of sentiment analysis very similar to the one used at the University of Indiana to predict changes in the stock market — to follow political misinformation campaigns...
Foursquare's New Partnership With PepsiCo Takes...
Exclusive: Foursquare's New Partnership With PepsiCo Takes Focus Off of Places | Fast Company
http: //www.fastcompany.com/1703807/exclusive-foursquare-partners-with-pepsi-unveils-linked-loyalty-rewards-accounts-facebook-pl?partner=rss
Foursquare has also designed a unique vehicle for check-in rewards that is far less linear and ephemeral than traditional location-based reward programs. Rather than, say, earning a free coffee for becoming “mayor” of Starbucks (or just giving away 10,000 pairs of free jeans like Facebook and Gap’s one-off promo), Foursquare and PepsiCo have tailored rewards to user behavior, irrespective of in-store check-ins. Now, when participating customers earn Foursquare’s “Gym Rat” badge, they might be offered a SoBe Lifewater; or, if you often check in bright and early, Foursquare will recognize you’re a morning person, and may offer Tropicana orange juice or Quaker Oats—all specials on PepsiCo products, redeemable at Safeway stores.
rob zand | robzand.com | twitter: robzand | phone: 708-robzand
Briton Paul Chambers Loses Twitter Case, but Wins... →
“The authorities don’t seem to understand the way Twitter works,” said Padraig Reidy, news editor of Index on Censorship, a London magazine that covers free-speech issues. “There’s no provision in the law for people being hyperbolic, sarcastic or ironic. For a country that prides itself on its sense of irony, that is unfortunate.”
“economic power in the 21st century is not going to look like economic power in...”
– The Crossroads Nation - NYTimes.com